The Best Halloween Candies Ranked (With My Sweet Opinions)

Every year as the leaves turn crisp, the nights grow cooler, and pumpkins start popping up on porches, I feel that familiar little spark—the Halloween spirit creeping in. For me, it’s not just about costumes or spooky movies (though I’ll never turn down a good ghost story).

What really makes Halloween magical is the candy. Let’s be honest: whether you’re a kid racing door to door with a pillowcase or an adult “borrowing” from your kid’s stash, candy is the heart and soul of October 31st.

And if there’s one thing you should know about me, it’s this: I’m a shameless candy enthusiast. I’ve tried them all—chocolates that melt perfectly on your tongue, fruity chews that stick to your teeth in the best way, and those sour little monsters that make your face scrunch up before you go back for more. Some people collect stamps; I collect candy wrappers as memories of all the sweet experiments I’ve embarked on over the years.

That’s why, as Halloween approaches, I couldn’t resist diving into the data on America’s most popular Halloween candies and sprinkling in my own opinions

So grab a pumpkin latte, settle in, and let’s count down the candies that keep U.S. trick-or-treat bags brimming year after year.

America’s Favorite Halloween Candies

According to Instacart’s 2025 sales data (along with supporting surveys from CandyStore.com and NBC Washington), certain candies dominate trick-or-treat bags across the country. Reese’s Peanut Butter Cups and Snickers consistently lead the charge, while colorful favorites like M&M’s and Skittles remain staples. These rankings reflect both nationwide sales numbers and state-by-state preferences, making them a reliable snapshot of what Americans are actually reaching for each Halloween.

Ranked List of Most Popular Halloween Candies

My Take on Each Candy

1. Reese’s Peanut Butter Cups

If Halloween were a popularity contest, Reese’s would win in a landslide—and I totally get why. That creamy peanut butter center hugged by milk chocolate is perfection. I personally love the mini cups because they have the best chocolate-to-peanut butter ratio. Honestly, if my trick-or-treat bag had nothing but these, I’d call it a successful night.

2. Snickers

Snickers is like the grown-up of Halloween candy—it’s rich, layered, and actually fills you up. The combo of nougat, caramel, and peanuts wrapped in chocolate makes every bite feel hearty. I often sneak one when I want something more substantial than just a sugar rush.

3. M&M’s

What I love most about M&M’s is their versatility. You can pour them in a bowl at a party, use them for baking, or just toss a handful into your mouth while watching a scary movie. The Halloween color mixes (like orange, green, and purple) make them even more festive. They’re the kind of candy that just feels cheerful.

4. Skittles

I’ve always thought of Skittles as the “energy candy.” Bright colors, bold flavors, and that little chewy tang—what’s not to love? My personal move is to eat a handful at once and let the flavors mix into one fruity explosion. It’s chaos, but the fun kind.

5. Sour Patch Kids

These little troublemakers are my go-to when I need a shock to the system. That first sour bite makes your face scrunch, but then the sweetness smooths it over. I love them when I need a break from chocolate—like a palate cleanser that still delivers a sugar kick.

6. Starburst

There’s something oddly satisfying about unwrapping a Starburst—like you’re opening a tiny gift. Pink and red are my personal favorites (don’t even try to argue yellow). They’re chewy, juicy, and a guaranteed hit when you’re craving fruity candy.

7. Candy Corn

Okay, confession: I don’t love candy corn. But here’s the thing—it doesn’t feel like Halloween without it. Even if I only eat one or two pieces, I still like having a little dish of candy corn out in October. It’s more about the vibe than the taste.

8. Hershey’s Kisses/Mini Bars

Classic, simple, and endlessly nostalgic. When I unwrap a Hershey’s Kiss, I’m reminded of childhood Halloween nights and candy trades with friends. The mini bars are just as timeless, especially the milk chocolate and Krackel varieties. They may not be the most exciting, but they’re like comfort food in candy form.

9. Butterfinger

Butterfinger is messy, crumbly, and gets stuck in your teeth—but that’s part of its charm. The crispy peanut butter core has such a unique texture that no other candy really matches it. I like to think of it as the rebel of the Halloween lineup: rough around the edges but unforgettable.

No matter which treat ends up in your bag this year, Halloween wouldn’t be the same without its sugary lineup of favorites. So grab your candy, share a few laughs, and let the sweetness of the season carry you through the spooky night! 🎃🍬