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If you’ve been scrolling through TikTok, Instagram, or collector forums lately, chances are you’ve stumbled upon a quirky little creature with spiky hair, a toothy grin, and an irresistible mischievous charm. That, my friend, is Labub and it’s quickly becoming the designer toy world’s most talked-about troublemaker.
So what exactly is Labubu? Why is everyone from casual fans to hardcore collectors clamoring to get their hands on this tiny rascal? Grab your blind box and a sense of whimsy we’re diving into the magical, mysterious, and marvelously mischievous world of Labubu!
Who (or What) Is Labubu?
Labubu is the lovable troublemaker from The Monsters, a wildly popular designer toy series created by renowned Hong Kong artist Kasing Lung and produced by POP MART, the cult-favorite toy company known for its collectible blind box figures. Labubu isn’t just a toy, it’s a whole vibe. With wild spiky hair, big expressive eyes, a sharp-toothed smile, and a devil-may-care attitude, Labubu embodies mischief, curiosity, and a splash of weird-cute magic.
Kasing Lung’s background in illustration and storytelling brings a unique depth to the character. Originally appearing in his storybooks and sketches, Labubu eventually made the leap from page to plastic with the help of POP MART, and fans have been hooked ever since.
Why Is Labubu So Popular?
Labubu is the lovable troublemaker from The Monsters, a wildly popular designer toy series created by renowned Hong Kong artist Kasing Lung and produced by POP MART, the cult-favorite toy company known for its collectible blind box figures. With wild spiky hair, big expressive eyes, a sharp-toothed smile, and a devil-may-care attitude, Labubu embodies mischief, curiosity, and a splash of weird-cute magic.
The buzz really took off when BLACKPINK’s Lisa a global K-pop icon and fashion muse was spotted showing off her own Labubu figures. Her social media shout-outs and casual appearances with Labubu toys helped launch the character into international fame, turning it into a must-have collectible for fans and pop culture lovers alike.
The Artist Behind the Mischief: Kasing Lung
Kasing Lung is a celebrated visual storyteller and toy designer whose work blends fairytale whimsy with a darker, folkloric twist. His characters especially Labubu are inspired by childhood imagination, dreams, and a bit of chaos. Lung’s distinct style transforms innocent monsters into lovable rogues, and Labubu is his most iconic creation to date.
His artistic vision, brought to life in 3D by POP MART, has led to global recognition, multiple collaborations, and even art exhibitions featuring his characters.
Labubu’s Iconic Look
Part of Labubu’s charm lies in its totally unbothered appearance. Picture this: electric-shock hair sticking out in all directions, big ears poking up like antennae, a grin that says, “Oops, did I do that?” and a posture that’s both defiant and endearing. Labubu is chaos incarnate in the best possible way.
Add to that a rotating wardrobe of costumes and themes from Halloween horrors to springtime blossoms and you’ve got a figure that never stops surprising. Some standout variants include:
- Pirate Labubu – eye patch, striped shirt, total troublemaker energy
- Fairy Labubu – glitter wings and pastel colors
- Samurai Labubu – fierce, focused, and ready for battle
- Dreamy Labubu – soft hues and sleepy vibes
Each variant has its own charm, making it easy to see why collectors can’t stop at just one.
How to Collect Labubu
New to the Labubu craze? Welcome to the (adorably chaotic) club! Here’s how you can start your collection:
- Blind Boxes from POP MART – The main way to get Labubu is through official POP MART blind boxes, available online and in physical stores worldwide. Each box is sealed, and you won’t know what’s inside—adding an exciting element of surprise.
- POP MART App and Website – Check their official site for current series drops and restocks.
- Online Collectible Shops – Sites like AliExpress, Shopee, and Amazon often carry boxes or individual Labubu figures.
- Resale Marketplaces – Want a specific rare Labubu? Head to platforms like eBay, Mercari, or niche collector groups on Discord and Facebook. Be ready to pay a bit more for the rare and ultra-rare ones!
- POP MART Mystery Draw Machines – If you’re lucky enough to live near one of their vending machines, it’s a fun and fast way to grab a box on the go.
Why People Love Labubu (And You Might Too!)
Labubu isn’t just a figure it’s a personality. Fans connect with Labubu because it represents playful rebellion, nostalgic weirdness, and the thrill of surprise. Some collect for fun, some for the aesthetic shelf appeal, and others see it as wearable art (Labubu-themed merch is a thing now too!).
It’s also become a social experience. Fans share unboxing videos, trade duplicates, hunt for grails, and build shelves of Labubu squads with pride. Once you start, it’s hard to stop. There’s always one more variant calling your name.
Ready to Join the Labubu Craze?
If you love toys with attitude, characters that don’t play by the rules, and a touch of offbeat cuteness, Labubu is your new obsession waiting to happen. Whether you’re a seasoned vinyl toy collector or someone who just saw this wild-haired critter on TikTok and thought “I need that,” there’s room in the Labubu fandom for everyone.
So go ahead rip open a blind box, fall in love with the mischief, and prepare to be charmed by the toy everyone’s talking about.
Because once you meet Labubu, life’s just a little more fun.
