What Is Secret Labubu?

If you’ve been drawn into the magical world of designer toys, you’ve probably come across Labubu—the quirky, mischievous creature with long ears, wide eyes, and a devilish grin. Created by renowned illustrator Kasing Lung, Labubu is a central character in POP MART’s The Monsters series, captivating collectors with its ever-changing styles, themes, and expressions. But among all the playful and colorful Labubus, there’s one version that sparks the most excitement and mystery of all: the Secret Labubu.

So what exactly is a Secret Labubu? And why do collectors go wild for them? Let’s unravel the mystery.

Meet Labubu: POP MART’s Mischievous Mascot

Labubu isn’t your average vinyl figure. Born from the whimsical imagination of Kasing Lung, Labubu is part of a larger family known as The Monsters. Each release features Labubu in different themes—pirate, fairy tale, jungle explorer, space traveler, and more—bringing a new twist to the beloved character every time.

These figures are typically sold in blind box format, which means you don’t know which design you’ll get until you open the box. That’s part of the fun. But for those in the know, there’s one type of Labubu that’s far rarer and more exciting to uncover than the rest.

What Is a Secret Labubu?

A Secret Labubu (sometimes called a “hidden,” “chaser,” or “mystery” figure) is a rare, unlisted version of a Labubu figure that’s randomly inserted into a blind box series. You won’t find it shown on the packaging or the included collector’s card checklist. It’s completely hidden—by design.

These secret figures have extremely low pull rates, often 1 in 144 boxes or even rarer. That means you could open twelve entire cases and still not find one. Some super-secret editions are rumored to be as rare as 1 in 720 or more, depending on the release.

What Makes Secret Labubu So Special?

Secret Labubu figures aren’t just rare—they’re also uniquely designed. They often feature:

• Special costumes (like golden armor, mermaid tails, or spooky cloaks)
• Limited colorways (glow-in-the-dark, metallic, transparent, etc.)
• Exclusive accessories or poses not seen in the main set

This makes them instantly recognizable and incredibly valuable on the resale market. Some Secret Labubu figures have sold for hundreds—even thousands—of dollars depending on the series and condition.

For collectors, discovering a Secret Labubu is like finding a golden ticket in a chocolate bar. It adds an element of surprise and thrill to the blind box experience that keeps fans coming back for more.

Why POP MART Uses Secret Figures

POP MART’s genius lies in blending art, collectibility, and mystery. By hiding ultra-rare Secret Labubu figures in blind boxes, they:

• Keep collectors engaged and excited
• Boost sales of full cases (since buying a full set increases your odds slightly)
• Fuel the aftermarket buzz on platforms like eBay, Carousell, and collector forums

It’s a clever way to turn a fun figure into a treasured collectible.

Tips for New Collectors

If you’re just starting out and hoping to score a Secret Labubu, here are a few things to keep in mind:

• Buy full cases if possible—some collectors believe secrets are more likely hidden in complete sets
• Join collector communities—trading can be your best chance to get that elusive secret figure
• Watch for fakes—because Secret Labubus are rare and expensive, they’re often counterfeited
• Enjoy the surprise—while pulling a secret is awesome, every Labubu figure is uniquely charming in its own way

The Allure of the Secret Labubu

In the end, the Secret Labubu is more than just a toy—it’s a symbol of surprise, rarity, and collector prestige. Whether you’re opening your first blind box or hunting down your 50th variant, the idea that a Secret Labubu might be waiting inside adds a layer of magic to the POP MART experience.

So next time you tear open a box and find a familiar figure inside, remember: the next one might just reveal a mystery you weren’t expecting.

Happy hunting!